Are Rising Marketing Costs Impacting Your ROI?

Improve EBITDA and profitability by controlling marketing expenses.

Our Approach

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Diagnose Your Marketing Engine: We act as strategic diagnosticians, conducting a deep dive into your marketing plans, team structure, and operations to uncover the specific gaps and inefficiencies holding you back.

Deliver an Actionable Blueprint: You receive more than just a report. We deliver a comprehensive, actionable plan with detailed execution steps, testing frameworks, and realistic forecasts. You’ll know exactly what to do and what results to expect.

Implement for Impact: We work hands-on with your team to implement the new strategies and ensure they are on the right track. Our goal is to guide, not to create long-term dependence.

Equip You For Independence: We empower your team with the tools and knowledge to sustain success long after our engagement ends. The result is a more effective, efficient, and self-reliant marketing organization.

We Are Different - In a Good Way

We're Not a Full-Service Agency. We are senior marketing strategists. We fix complex problems, optimize operations, and drive profitability.

Clarity and Action We specialize in helping you make the difficult but necessary changes to make your marketing more effective. We build the strategy, create the plan, and guide implementation, ensuring your team is set up for success.

Strategy, Implemented. We deliver the plan and oversee its implementation, working with your team to ensure flawless execution.

Versatile Experience We’ve successfully guided marketing transformations for a wide range of organizations, from startups to global public corporations.

We Make You Stronger. Our goal is to empower your team to handle more in-house. Through training, AI integration, and better tech, we help you break free from costly agency retainers.

Services

    • Performance Marketing (SEM, Paid Social, Display, Programmatic, Native, Video))

    • Account Based Marketing (ABM)

    • Conversion Rate Optimization (CRO)

    • e-Commerce

    • e-Mail Marketing

    • Direct Mail

    • Print

    • Marketing Operations

    • Technology Stack

    • Analytics & Reporting

    • Agency Evaluation

    • Team Organization & Skillset Evaluation

    • Digital Transformation

    • Product Marketing

    • Social Media

    • Content Strategy & Creation

    • Search Engine Optimization (SEO)

    • AI Engine Optimization (AEO)

    • Lifetime Value (LTV)

    • Customer Retention

    • Lead Scoring

    • Lead Generation

    • Demand Generation

    • Automation

    • Data Management

    • Process Optimization

    • Conversion Rate Optimization

    • Customer Retention

    • Privacy (GDPR/CCPA)

    • CRM

    • Customer Journey Mapping

    • Marketing Operations & Technology (MarTech/Data Management/Lead Management/Campaign Ops/Reporting/Vendor/Budgeting/Compliance/Change Management/QA/Capacity Management/Innovation)

    • Cross-functional collaboration

    • Fractional CMO

    • Interim Head of Marketing

    • Team Organization

Talk To Us!

The process is simple - You fill out the form. We schedule a call. We talk.

Partners

Raymond Chalom is a seasoned marketing executive and consultant with over 20 years of experience driving revenue growth and maximizing marketing ROI. His career began on Madison Avenue, where he quickly rose to Global Account Director at leading WPP agencies, managing global campaigns for IBM, Microsoft, Adobe, AT&T, and Levi's. This agency foundation instilled a rigorous, process-driven approach that ensures every initiative is strategically aligned from business goals to execution.

Ray brings deep expertise across the marketing spectrum—from traditional media to advanced digital strategies including SEM, SEO, paid social, programmatic, and data analytics. He has led global marketing plans, content development, and the integration of emerging marketing technologies.

In-house, Ray has held senior leadership roles that delivered measurable business impact. At Shaklee, he led digital marketing across e-commerce, acquisition, retention, and product launches. As VP of Marketing at Allied 100, a PE-backed medical device company, he sat on the executive team, owned the marketing P&L, and was instrumental in growing revenue and EBITDA. Most recently at Sonova, he led lead and demand generation across the U.S. and Canada for both DTC and B2B divisions.

A results-driven strategist with a strong track record in performance marketing and operational leadership, Raymond Chalom helps organizations optimize spend, streamline operations, and accelerate profitable growth.

Ben Baker is a strategic & imaginative marketing executive with a track record of turning emerging technologies into customer-focused strategies that drive real business growth across various industries such as gaming, retail, media, and travel.

Starting in startups, he pioneered digital transformation at US Airways, building some of the first online booking systems and check-in kiosks. He brought that innovation mindset to Silicon Valley, improving customer experiences at Yahoo! and Myspace, then led Walmart's omnichannel evolution—connecting social media to drive in-store traffic and sales; creating innovative campaigns for the new Walmart app; and driving explosive growth in their groundbreaking Online Grocery and Delivery programs. Most recently at Meta, he launched new ways for people to shop directly on Instagram and led monetization & engagement strategies for the Meta Quest VR platform.

Ben specializes in building end-to-end marketing strategies that deliver measurable ROI across all channels—from traditional TV and radio to digital performance marketing. He's known for bringing together Marketing, Product, Engineering, and Data Science teams to create scalable, data-driven customer experiences.

What drives him most is building high-performing teams and fostering the kind of cross-functional collaboration that increases market share and amplifies brand impact.