Are Rising Marketing Costs Impacting Your ROI?

Improve EBITDA and profitability by controlling marketing expenses.

Our Approach

Revenue-First Focus with Rapid ROI
At our core, we're dedicated to helping you achieve two critical goals: boosting your revenue and maximizing your marketing ROI, swiftly and effectively. We do this by focusing on key areas like revenue generation, cost optimization, strategic growth, and operational excellence. 

Grounded Recommendations With Clear Forecasts and Hands-On Execution
Most third-party Marketing agencies provide you with “best-case scenario” assessments that are far from reality. We manage expectations by rooting assessments and recommendations in reality, and, they always include complete forecasts. We don't just deliver plans and leave; we partner with you to implement our recommendations, ensuring you reach your objectives.

Empowering Teams for Sustainable Growth
A cornerstone of our approach is knowledge transfer – we train and empower your team with the skills to confidently continue the work long after we're gone. This often means helping you reduce reliance on expensive third-party agencies, bringing essential work in-house. With analytics and data deeply embedded in our DNA, you can be confident that every action we take is measurable and validated. 

Decades of Real-World Marketing Leadership
Our partners each bring over 25 years of experience, honed both within leading ad agencies and in-house at diverse organizations, from PE-backed ventures to Fortune 100 companies.

    • Performance Marketing (SEM, Paid Social, Display, Programmatic, Native, Video))

    • Account Based Marketing (ABM)

    • Conversion Rate Optimization (CRO)

    • e-Commerce

    • e-Mail Marketing

    • Direct Mail

    • Print

    • Marketing Operations

    • Technology Stack

    • Analytics & Reporting

    • Agency Evaluation

    • Team Organization & Skillset Evaluation

    • Digital Transformation

    • Product Marketing

    • Social Media

    • Content Strategy & Creation

    • Search Engine Optimization (SEO)

    • AI Engine Optimization (AEO)

    • Lifetime Value (LTV)

    • Customer Retention

    • Lead Scoring

    • Lead Generation

    • Demand Generation

    • Automation

    • Data Management

    • Process Optimization

    • Conversion Rate Optimization

    • Customer Retention

    • Privacy (GDPR/CCPA)

    • CRM

    • Customer Journey Mapping

    • Marketing Operations & Technology (MarTech/Data Management/Lead Management/Campaign Ops/Reporting/Vendor/Budgeting/Compliance/Change Management/QA/Capacity Management/Innovation)

    • Cross-functional collaboration

    • Fractional CMO

    • Interim Head of Marketing

    • Team Organization

To start a discussion, fill out the form below.

Ray Chalom Headshot

Raymond Chalom is a seasoned marketing executive and consultant with over 20 years of experience driving revenue growth and maximizing marketing ROI. His career began on Madison Avenue, where he quickly rose to Global Account Director at leading WPP agencies, managing global campaigns for IBM, Microsoft, Adobe, AT&T, and Levi's. This agency foundation instilled a rigorous, process-driven approach that ensures every initiative is strategically aligned from business goals to execution.

Ray brings deep expertise across the marketing spectrum—from traditional media to advanced digital strategies including SEM, SEO, paid social, programmatic, and data analytics. He has led global marketing plans, content development, and the integration of emerging marketing technologies.

In-house, Ray has held senior leadership roles that delivered measurable business impact. At Shaklee, he led digital marketing across e-commerce, acquisition, retention, and product launches. As VP of Marketing at Allied 100, a PE-backed medical device company, he sat on the executive team, owned the marketing P&L, and was instrumental in growing revenue and EBITDA. Most recently at Sonova, he led lead and demand generation across the U.S. and Canada for both DTC and B2B divisions.

A results-driven strategist with a strong track record in performance marketing and operational leadership, Raymond Chalom helps organizations optimize spend, streamline operations, and accelerate profitable growth.

BEN BAKER